We provide financial and tax strategy, cloud accounting, financial reporting and payroll for small and medium sized businesses that have been in operation for 5 years or more.

 With over 15 years of experience in strategic financial management, both locally and globally, Out the Box CFO is equipped to help entrepreneurs and businesses grow and achieve value.

Our objective is to become an integral part of your finance function, guiding the financial and strategic performance of your business to meet your desired goals and outcomes.

Adri Muller founded Out the Box CFO in 2017 after recognising the need for entrepreneurs and smaller businesses to have immediate access to part-time CFO services.

She is a qualified Chartered Accountant (SA) who has worked in many industries in South Africa, the USA and Botswana.  After obtaining her CA (SA) designation from the South African Institute of Chartered Accountants she spread her wings to BDO in Washington, D.C. auditing non-profit organisations. Upon returning to South Africa, she joined PwC’s tax department in Cape Town specialising in Value Added Tax while completing her Post Graduate Diploma in Advanced Taxation.

After 3 years with PricewaterhouseCoopers, she moved on to commerce as the Head of Finance of a listed investment holding company in Stellenbosch where she gained experience in many industries – agriculture, private equity, and asset management.

Adri has extensive experience in cash flow management, corporate restructuring, financial reporting, strategy and tax.

Adri has creative and analytical strengths, bridging the gap between the linear and creative disciplines required as a chartered accountant to find innovative business solutions.

Why “Out-The-Box” You May Ask?

Adri Muller is not your stereotypical accountant with a dominating left brain but rather an arty accountant with a strong left and right brain. Which in practice helps her to see things from a different perspective, analyse what she sees and to think ‘out-of-the-box’ to find workable solutions.

What Does This Mean for You?

We, at Out the Box CFO, have the experience to easily pinpoint the things that keep your business from being financially fit.  We find solutions that will be practical to you and your business to ensure that your financial goals are met.

Our Mission

Our goal is to take control of finances so owners can take their businesses to the next level.  We focus on cash flow, creating efficiencies and real-time information.

CFO’s have to be forward-thinking in their day-to-day financial planning. It is the CFO’s responsibility to consider finance, current market conditions, tax, legislation and governmental policies while steering your business towards its strategic financial goals.


As the playing field for businesses are constantly changing, our bespoke Virtual CFO Services, can be tailor fit to provide a solution that solves your immediate needs.


Your objective when outsourcing your finance function should be to derive value from the service and to receive real time financial information that will allow you to make insightful business decisions with the support of your Virtual CFO.

Your turn to talk to us about your company

Contact us for your 1-hour free consultation.